What I do
Growth Marketing consulting for businesses looking to grow through strategy, data, and quality execution. I work on both one-off diagnostic projects and ongoing support for media and analytics operations, always focused on business outcomes rather than vanity metrics.
Every project is different, but these areas of expertise come together around one common goal: measurable, sustainable growth.
Full-funnel strategy, from acquisition to retention. Experimentation, CRO, cohort analysis, and budget allocation based on real business data.
Learn more →Google Ads, Meta Ads, and TikTok Ads with accurate tracking setup, Smart Bidding powered by quality signals, and systematically tested creatives.
Learn more →Technical, on-page, and off-page SEO. Optimization for Google SGE, ChatGPT, Perplexity, and Gemini, adapting to new AI-mediated search behavior.
Learn more →Marketing dashboards consolidating data from all platforms, with a full-funnel view, CAC by channel, actual ROAS, and automatic updates.
Learn more →Report automation, ETL pipelines, integration with advertising platform APIs, and scripts that eliminate repetitive manual work from marketing operations.
Learn more →User acquisition through Google UAC and Meta App Campaigns. SDK and MMP setup, and in-app event optimization, backed by experience managing multi-million campaign investments.
View projects →Every project starts with understanding the business, not with a generic proposal. The process follows clear steps:
Analysis of the current landscape: media accounts, tracking, SEO, available data, and performance gaps. The diagnosis sets priorities and prevents effort from being spent in the wrong places.
Based on the diagnosis, we define an action plan: what will be done, in what order, toward which goals, and with which success metrics. No open-ended scope or baseless promises.
Hands-on delivery: tracking setup, campaign structure, technical SEO improvements, and dashboard development. Direct execution, with no middlemen.
Continuous cycles of analysis, testing, and optimization, supported by clear reports and regular meetings focused on decisions rather than simply presenting numbers.
Diagnosis, audit, account restructuring, or a specific deliverable with a clearly defined scope and timeline. Ideal for solving a concrete problem or turning around an underperforming operation.
Ongoing support for marketing operations, including campaign management, optimization, reporting, and recurring strategic guidance. For businesses that need senior expertise without hiring an in-house team.
Consulting sessions for decision-making, strategy reviews, agency or in-house team assessments, and growth planning. For managers and founders who need a qualified second opinion.
Santander, Willbank, Superdigital, and DMCard: acquisition campaigns, content, and integrated media for the financial sector.
Lead pipelines, lead scoring, and performance campaigns for premium real estate developments in São Paulo, Porto Seguro, and Curitiba.
Marabraz, Janome, Garota Fit, and others: end-to-end ads implementation, tagging, SEO, and technical analysis from project launch.
Ford and Chevrolet: two years at GTB Brasil working on website analytics, SEO, technical requirements, and campaign optimization for major automotive brands.
User acquisition campaign management involving multi-million investments: Google UAC, Meta App Campaigns, and in-app event optimization.
Stoodi and other education companies: digital performance and content strategy focused on student acquisition and retention.