About

Thanks for visiting. Read below to learn more about me and my background.

Charles de Sena e equipe no vulcão Osorno

Professional background

I am a Growth Marketing consultant based in São Paulo, with over 13 years of experience connecting strategy, paid media and data. I work as a freelancer through CM Tecnologias and Radar do Marketing, serving real estate developers, fintechs and consumer brands.

My approach is focused on real results: less vanity metrics, more impact across the funnel. I have worked with major clients such as Ford, Santander, Chevrolet and Willbank, as well as building a solid track record in the high-end real estate market.

Alongside consulting, I maintain a portfolio of AdSense-monetized blogs focused on travel, automobiles and education, and I am constantly testing new tools and methodologies.

Education

Marketing · Undergraduate degree

Data Analytics · Postgraduate degree

Psychoanalysis · Postgraduate degree

Skills

Google Ads

Meta Ads

TikTok Ads

GA4

GTM

Power BI

Python

SEO

RD Station

Next.js

Astro

SQL

Beyond work

Frequent traveler, with recent trips through southern Chile, from Chiloé to Concepción. I enjoy craft beer, minimalist aesthetics and Japanese culture (anime and manga).

I have a growing interest in psychoanalysis and support, with an ongoing journey within the Lacanian tradition.

Explore my full career journey →

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