Specialty
Real estate marketing takes more than posting listings and driving traffic. It means connecting every property and project with people who are ready to buy, sell, or invest, through an acquisition strategy built on search intent, organic visibility, and data. I use SEO and GEO to grow the visibility of brokerages, developers, and real estate professionals in Miami and across South Florida.
The goal of real estate SEO is to reach people who are already searching for homes, condos, new developments, or real estate services in your market. That takes a well-organized site, pages built for each type of search, and content that answers the real questions buyers, sellers, and investors are asking. And it has to compete with Zillow, Realtor.com, and Redfin, which means owning the local, specific searches the big portals can't cover as well.
Mapping searches by property type, transaction, location, and buyer intent. Finding opportunities for terms like condos for sale in Brickell, Miami Beach real estate agents, homes for rent in Coral Gables, and pre-construction condos in Miami.
Structuring categories, service pages, project pages, and listing pages, including IDX listings, so they're easy to navigate and index. Organizing URLs, headings, internal links, and content to avoid duplicate or thin pages, a common problem with MLS-fed listings.
Optimizing pages and local signals for searches tied to Miami, Miami Beach, Coral Gables, Doral, Aventura, and Fort Lauderdale, and to neighborhoods like Brickell, Edgewater, Coconut Grove, and Wynwood. Includes a Google Business Profile strategy when the business model and location allow it.
Audits of indexing, site speed, mobile experience, metadata, structured data, and internal linking. Helpful content about properties, neighborhoods, the buying and renting process, investing, and what sets each project apart.
Buyers and investors are also researching companies, neighborhoods, and real estate opportunities through AI assistants and answer engines. GEO (Generative Engine Optimization) extends your search strategy so your brand's information is clear, verifiable, and easy for these systems to interpret.
Content that answers what buyers, sellers, and investors actually ask: how to choose a neighborhood, what to check before buying, how condos compare to single-family homes, and what to look for in a pre-construction project.
Organizing entities, services, locations, and project details. Implementing and validating structured data where it makes sense, with consistent content that search engines and AI systems can easily understand.
Identifying sources, publications, directories, and mentions that strengthen your company's presence. Legitimate references and verifiable signals come first: no artificial links and no promises of guaranteed AI citations.
Tracking organic queries, landing pages, qualified traffic, and conversions. Where possible, reviewing mentions and citations in generative engines, keeping observable data separate from estimates or unverifiable results.
Organic visibility builds a sustainable channel, and paid media can speed up demand capture. The strategy has to account for each property's or project's price point, the buyer profile, and your sales team's capacity to follow up on leads.
Search campaigns for properties, developments, and real estate services. Location and intent targeting, ad group structure, search term optimization, and tracking for forms, calls, and inquiries.
Landing pages for projects, developments, and brokerage services. Organizing key information, selling points, forms, and calls to action to reduce friction and turn the right visitors into sales conversations.
Facebook and Instagram campaigns to expand reach, re-engage visitors, and generate inquiries. In the U.S., housing ads run under Meta's Special Ad Category and Fair Housing rules, which restrict targeting by age, gender, and ZIP code, so campaign setup has to be compliant from day one.
Defining conversion events, integrating forms with your CRM, and analyzing lead quality. The focus is on separating sign-ups from real opportunities and giving your sales team information they can actually use.
Without reliable measurement, it's hard to tell which channels drive opportunities and which ones eat up budget without moving the business forward. Analytics connects your marketing to user behavior and sales results.
Setting up and auditing tracking for forms, calls, WhatsApp clicks, and other key interactions. Validating events and conversions to improve data quality.
Consolidating campaign, analytics, and CRM data to track spend, leads, cost per opportunity, conversion rate, and performance by channel, project, or neighborhood.
Analyzing the journey from first visit to sales conversation. Identifying the sources, campaigns, and pages that bring in the highest-potential opportunities.
Regular performance reviews to prioritize improvements to content, pages, campaigns, and tracking. Decisions are based on available data and agreed-upon business goals.
The strategy adapts to the business model, the property type, and how each audience makes decisions. The work can focus on different players in the Miami and South Florida real estate market.
Visibility for sales and rental services, seller lead generation, and inquiries from people interested in specific properties.
Visibility and acquisition for launches, new condo towers, residential and commercial developments, with pages and campaigns built for each stage of the sales cycle.
Building a digital presence, positioning services, and generating leads for independent agents and sales teams.
Miami draws buyers from all over Latin America. As a native Portuguese speaker who also works in Spanish, I can build content and campaigns that reach Brazilian, Colombian, and other Latin American buyers in their own language.
My approach draws on 13+ years of experience in digital marketing, media, performance, and data analysis, including lead pipelines, lead scoring, and performance campaigns for luxury real estate developments in Brazil.
In real estate, strategy has to start with the business: which properties or projects need to sell, who the likely buyer is, what makes the offer different, and how each opportunity is handled after the first contact. From there, SEO, GEO, paid campaigns, and analytics work as parts of a single acquisition system.
The goal isn't to promise rankings or a fixed number of leads. It's to build a measurable operation, find room to improve, and put your budget where it drives real sales.